On May 15—International Day of Families—the launch ceremony for Jining City’s "Home in the Land of Confucianism" (Jia Zai Ru Xiang) campaign on family traditions and education, as well as the kickoff for the 2026 Family Culture Festival series, was grandly held in the auditorium of the Renxiang Campus of Rencheng Experimental Primary School. Du Daping, Chairman and General Manager of Shenli Rigging, was invited to attend the event as a representative of the 2026 "Most Beautiful Families of Qilu" (Jining City) and took the stage to accept the award, bringing renewed honor to both his enterprise and his family.
The "Most Beautiful Families of Qilu" campaign is a promotional and selection initiative jointly organized by the Publicity Department of the Shandong Provincial Committee of the CPC and the Shandong Provincial Women's Federation. The campaign aims to fully implement the guiding principles of the 20th National Congress of the CPC and its subsequent plenary sessions; to deeply study and apply General Secretary Xi Jinping’s important discourses on prioritizing the development of family structures, education, and traditions; to vigorously cultivate and promote socialist core values; to fully leverage the exemplary and leading role of model families; and to inherit and carry forward traditional Chinese family virtues.
After undergoing a rigorous multi-stage process—including layered recommendations, strict reviews, comprehensive evaluations, and public—a total of 98 families across the province ultimately stood out (with only seven selected from Jining City). The Du Daping family was successfully named one of the 2026 "Most Beautiful Families of Qilu" in Shandong Province.
As the visionary leader of Shandong Shenli Rigging Co., Ltd., Chairman Du Daping not only upholds a spirit of craftsmanship and pursues excellence in corporate management—guiding the company to steady growth and establishing it as a benchmark enterprise in the domestic rigging industry—but also leads by example in family building. Through both word and deed, he has cultivated an exemplary family ethos characterized by high moral standards, dedication to work, filial piety and familial love, and enthusiastic engagement in public welfare. The Du Daping family’s receipt of the "Most Beautiful Families of Qilu" honor serves as a profound affirmation of their family virtues, as well as a powerful testament to the achievements of Shenli Rigging in fostering corporate culture and spiritual civilization.
The family is the fundamental cell of society, and family tradition is a microcosm of civilization. Chairman Du Daping remarked that this honor serves not only as an encouragement but, more importantly, as a responsibility. Moving forward, he and his family pledge to continue inheriting and promoting traditional Chinese family virtues, to fulfill their role as a leading example among "most beautiful families," and to inspire even more families to emulate the virtuous and strive for moral excellence. At the same time, Shandong Shenli Rigging will seize this honor as an opportunity to further advance the cultivation of corporate spiritual civilization and family culture, allowing the power of "beauty and virtue" to take root, flourish, and bear fruit both within and beyond the company.
Let us join together in extending our warmest congratulations to Chairman Du Daping and his family! May more members of the Shenli family look to such exemplary figures as role models, cultivate noble family traditions, and channel their collective energy into forging ahead—thereby contributing their family wisdom and heartwarming strength to the high-quality development of the enterprise and the advancement of social civilization!
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